Why are you making these "enhancements" to the game?
Enhancements to a live game are never easy to introduce or implement. We have received feedback over the years through research, focus groups, community forums and anecdotal encounters that our game was very complex - many people never made it past the early levels. For that reason, we embarked on this significant redesign of our beginning game to make it more fun and more of a true Star Wars adventure. Once those changes were completed the results were so startlingly positive, in terms of the game play experience that we wanted to bring this level of fun to the rest of the game.
We want current players to stay with us and play through the new systems. To make this happen we are offering current players several exclusive loyalty rewards including the opportunity to try the new content paths, receive profession specific bonus items, explore 10 new advanced levels and an Elder Buff. This is a journey that we believe is necessary to grow the game and we want our community to understand why we feel that way and we want them to "try" the enhanced game before making any final decisions.