Our goal is to be as inclusionary as possible, but at the same time to not alienate existing, core MMOG gamers.
First and foremost, we want to appeal to gamers who have enjoyed the games we've worked on in the past. Then we want to expand outward and appeal to other core gamers with new and extended gameplay they might have found missing in previous games. Lastly, we want to grow the MMOG gamespace by appealing to 'non-core' gamers, but, again, never at the expense of the playerbase who already identifies with our goals and our previous work.